By now you probably have a few social media accounts for your business. Chances are some (or all) of them are not getting as much attention as you had hoped. Here are a few tips to help grow your business through social media: 1. Absolutely keep your personal profiles (Facebook, Twitter, blog, etc.) separate from […]
Since I’ve been writing lately about how to create an affective business blog, I thought I should include this article about the importance of grammar. This great blog post from the Harvard Business Review focuses on why grammar is of particular importance to web-based jobs and businesses. Even if you’re not applying for a job […]
The next important piece of your blog is the actual content. Now that you’ve thought about developing your strategy and finding your voice, it’s time to do some actual writing. As I’ve already mentioned, the most important rule of managing a business blog is to STOP SELLING. This is a place to build trust with […]
So now you have a basic idea of how to start a blog, but what is going to help make it different and attract customers? Your voice. Your writing voice should sound almost, but not quite like your speaking voice. Not quite, because you always want to double check the flow of your writing. Is […]
Creating a blog to accompany your business’s webpage and/or social media accounts is an excellent way to develop loyal customers and establish a larger online presence. Effective blogging is unfortunately not as easy as dumping content online whenever you feel like it, but there are a few simple guidelines that can get you started in […]
How Do I Find My Online Audience (Part 3) Managing multiple social media networks through one dashboard with Social Management Tool is a great way to take followers from many different networks and treat them as one. But how do you find customers with social media? We’ve discussed using blog search and social search tools, but what […]
So far Social Media Marketing Tools has discussed the philosophy of and reasons why you should begin your community by targeting users with whom you can have active conversations that generate an organic community around your brand. Now we’re going to talk about how to use tools available on the Internet to put that philosophy into actual […]
Social Media Marketing Tools: Getting Started (Part 3) In Parts 1 & 2 of this “Getting Started” series we discussed some initial steps to take in managing your social media marketing online. We talked about how to listen to your community to grow your community- today we’d like to discuss an important choice that many […]
Use Social Media Management Tools to Listen Many new businesses ask, “How can I grow my Social Media following fast?” The desire to see instant returns and quick growth often leads to some practices which end up hurting your long term business goals with social media. Social Media, like any other business practice needs to […]