Author Archives
Social Media Examiner shared another great post this week – 3 Tools to Simplify Your Social Media Marketing. Making everything quicker and easier for yourself is the name of the game, so whether you’ve hired someone to handle your social media and marketing or you’re taking it on yourself, this is a worth read.
According to Reuters, Facebook is going to start charging businesses to create Facebook Offers. This formerly free service could potentially help them generate additional revenue at a time when stocks (and profit) are so low. Starting with a minimum charge of $5 per offer, the cost of offers will relate to the size of a […]
By now you probably have a few social media accounts for your business. Chances are some (or all) of them are not getting as much attention as you had hoped. Here are a few tips to help grow your business through social media: 1. Absolutely keep your personal profiles (Facebook, Twitter, blog, etc.) separate from […]
In my last post I talked about the kinds of things you want to write. No selling. Focus on sharing information, developing your voice, giving back to your customers, etc. Now I’d like to talk about HOW to go about presenting that information. First and foremost, don’t be afraid to experiment with different types of […]
I am about to go on vacation. I’m a voracious reader and I typically tend to devote my vacation days to a stack of books whether I’m stuck home, headed to the beach or, in this case, sitting by a lake. For a lot of people, summer vacation is the time they traditionally bring along […]
Here’s another great article about the importance of blogging. Written by social media guru Melinda Emerson, this concisely covers why every small business should have their own blog – and what to do with it when they create one.
Since I’ve been writing lately about how to create an affective business blog, I thought I should include this article about the importance of grammar. This great blog post from the Harvard Business Review focuses on why grammar is of particular importance to web-based jobs and businesses. Even if you’re not applying for a job […]
The next important piece of your blog is the actual content. Now that you’ve thought about developing your strategy and finding your voice, it’s time to do some actual writing. As I’ve already mentioned, the most important rule of managing a business blog is to STOP SELLING. This is a place to build trust with […]
So now you have a basic idea of how to start a blog, but what is going to help make it different and attract customers? Your voice. Your writing voice should sound almost, but not quite like your speaking voice. Not quite, because you always want to double check the flow of your writing. Is […]
Creating a blog to accompany your business’s webpage and/or social media accounts is an excellent way to develop loyal customers and establish a larger online presence. Effective blogging is unfortunately not as easy as dumping content online whenever you feel like it, but there are a few simple guidelines that can get you started in […]