The social connections you make through your web strategy are at the core of your influence. This strategy will affect the perceptions, attitudes and actions of your audience.
Social Media ROI Calculations
What is ROI
Return on investment is measured as a percentage. You take what what you have gained from your investment and subtract the cost. This gives you your net gain on investment. Divide all that by your investment, and you get your ROI.
Return on Investment=
Gain from Investment (Gain from Social Media Activities) – Cost of Investment (Cost of Social Media Activities)
Cost of Investment (Cost of Social Media Activities)